Reduced heat exposure -> improvements in taste, colour, and flavour; fewer nutrient losses, rapid heating in pouch, requires less disposal space, pouches and containers do not corrode externally and there is a minimum of product–container interaction, easy to open, no risk of cuts to consumer opening container, reduction in storage space requirements and lighter weight, savings in shelf space, easy to handle and display, opportunity to market multipacks, energy requirements for container construction are less than that for cans.