Card 101
Question
Niche
Answer
A small, specialized but profitable segment of a market
Fachsprache II
Discover Fachsprache II: 128 flashcards with questions and answers.
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- English
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Cards in this set
Card 102
Question
Raid
Answer
Buying another company's shares on the stock exchange, hoping to persuade enough other shareholders to sell to take control of the company
Card 103
Question
Synergy
Answer
Combined production that is greater than the sum of the seperate parts
Card 104
Question
Takeover bid
Answer
A public offer to a company's shareholders to buy their shares at a particular price during a particular period, so as to aquire a company
Card 105
Question
Backward integration
Answer
A merger with or the acquisition of ones supplieres
Card 106
Question
Forward integration
Answer
A merger with or the acquisition of ones suppliers
Card 107
Question
Horizontal integration
Answer
A merger with or the acquisition of other firms producing the same type of goods or services
Card 108
Question
Vertical integration
Answer
joining with firms in other stages of the production or sale of a product
Card 109
Question
Asset-stripping
Answer
Selling off the assets of poorly performing or undervalued companies
Card 110
Question
Ecology
Answer
The branch of biology dealing with the relations between organisms and their environment
Card 111
Question
Desertification
Answer
The process by which land becomes dry and vegetation is destroyed
Card 112
Question
Inertia
Answer
The physical force that keeps something moving in the same direction
Card 113
Question
Reticence
Answer
Unwillingness to do something
Card 114
Question
Distribution chanel
Answer
All the companies or individuals involved in moving goods or services from producers to consumers
Card 115
Question
Wholesaler
Answer
An intermediary that stocks goods or merchandise and sells it to retailers or professional buyers
Card 116
Question
Market segmentation
Answer
Dividing a market into distinct groups of buyers who have different requirements or buying habits
Card 117
Question
Product differentiation
Answer
Making a product different from similar products offered by other seller by product differences, advertising, packaging
Card 118
Question
Market opportunities
Answer
Possibillities of filling unsatisfied needs in sectors in which a company can profitably produce goods or services
Card 119
Question
Market skimmin
Answer
Setting a high price for a new product to make maximum revenue before competing products appear on the market
Card 120
Question
Sales representative
Answer
Someone who contacts existing and potentioal customers and tries to persuade them to buy goods or services
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