Card 21
Question
einstufige handelskette
Answer
produzent->detailhändler
marketing mix BWZ6
Discover marketing mix BWZ6: 25 flashcards with questions and answers.
- Subject
- Economy / Marketing
- Language of creation
- German
25 flashcards
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Cards in this set
Card 22
Question
mehrstufige handelskette
Answer
produzent->grosshändler->detailhändler
Card 23
Question
direkter absatzweg
Answer
produzent->endverbraucher
Card 24
Question
preisorientierte verkaufsförderung
Answer
-einführungsrabatte
-aktionen mit rabatten
-liquididationsrabatte
Card 25
Question
nicht preisorientierte verkaufsförderung:
Answer
-gebrauchsanweisung
-mailings
-workshops
-gutscheine
-events..
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