Card 1
Question
Outlet
Answer
Places of business for selling goods to customers
Fachsprache II
Discover Fachsprache II: 128 flashcards with questions and answers.
- Subject
- Language / English
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- English
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Cards in this set
Card 2
Question
Product-Mix
Answer
All the different products, brands and items that a company sells
Card 3
Question
Retailer
Answer
Businesses that sell goods or merchandise to individual consumers
Card 4
Question
Logo
Answer
A graphic image or symbol especially created to identify a company or a product
Card 5
Question
Packaging
Answer
Wrappers and containers used to enclose and protect a product
Card 6
Question
Brand-recognition
Answer
The extent to which consumers are aware of a brand and know its name
Card 7
Question
Shelves
Answer
Surfaces in a store on which goods are displayed
Card 8
Question
Market share
Answer
The sales of a company expressed as a percentage of total sales in a given market
Card 9
Question
Brand switcher
Answer
Consumers who buy various cometing products rather than being loyal to a particular brand
Card 10
Question
Product lines
Answer
Groups of closely related products, sold to the same customer groups and marketed through the same outlets
Card 11
Question
Product
Answer
Anything that can be offered to a market that might satisfy a want or need
Card 12
Question
Corporate branding
Answer
Including a company's name in all its products
Card 13
Question
Individual branding
Answer
Giving each product its own brand name- so the company's name is less well-known than its brands
Card 14
Question
Market value
Answer
The combined price of all a company's shares
Card 15
Question
Book value
Answer
The recorded value of a company's tangible assets such as buidlings and machinery
Card 16
Question
Customer loyality
Answer
The existence of customers who will continue to buy the products
Card 17
Question
Questionnaire research
Answer
Asking questions by telephone or personal interviewing
Card 18
Question
Focus group interviews
Answer
Getting several potential target customers to meet and discuss the product concept
Card 19
Question
Secondary data research
Answer
Market research method which uses information collected in the past, such as government statistics or competitors annual reports
Card 20
Question
Advertising agencies
Answer
Companies that design advertising for clients
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