Card 21
Question
Campaign
Answer
The advertising of a particular product or service during a particular period of time
Fachsprache II
Discover Fachsprache II: 128 flashcards with questions and answers.
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- English
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Cards in this set
Card 22
Question
Brief
Answer
The statement of objectives that a client works out with an advertising agency
Card 23
Question
Target customers
Answer
A defined set of customers whose needs a company plans to satisfy
Card 24
Question
Advertising budget
Answer
The amount of money a company plans to spend in developing its advertising and buying media time or space
Card 25
Question
Media plan
Answer
The choice of where to advertise in order to reach the right people
Card 26
Question
Comparative parity method
Answer
Choosing to spend of a product given to customers to encourage them to try it
Card 27
Question
Free sample/ sample
Answer
A small amount of a product given to customers to encourage them to try it
Card 28
Question
Word-of-mouth advertising
Answer
Free advertising, when satisfied customers recommend products to their friends
Card 29
Question
Viral marketing
Answer
Trying to get consumers to forward an online marketing message to other people
Card 30
Question
Sales promotions
Answer
An activity such as offering free samples, price reductions and competitions, intended to sell a product or service
Card 31
Question
Commercials
Answer
Advertisements on radio or TV
Card 32
Question
Trial of a product/ trial
Answer
A process of testing a productto see whether it's safe, effective etc...
Card 33
Question
Blog
Answer
A personal record that somebody puts on their website giving an account of their activities and their opinions and discussing places on the internet they have visited
Card 34
Question
Peer-to-peer
Answer
(of a computer system) in which each computer can act as a server for the others, allowing data to be shared without the need for a central server
Card 35
Question
The buzz/ buzz
Answer
News that people tell each other that may or may not be true
Card 36
Question
Podcast
Answer
A radio programm that is stored in a digital form that you can download from the internet and play on a computer or an MP3 player
Card 37
Question
Hoarding/ bilboard
Answer
A large board on the outside of a building or at the side of the road, used for putting advertisements on
Card 38
Question
Flyer
Answer
A small sheet of paper that advertises a product or an event and is given to a large number of people
Card 39
Question
Coupon
Answer
A small piece of printed paper that you can exchange for something or that gives you the right to buy something at a cheaper price than normal
Card 40
Question
Display
Answer
An arragement of things in a public place to inform or entertain people or advertise something for sale
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