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English Unit 3 - 6



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Antworten


to reply (to answer)


 gesunder Menschenverstand


 common sense


Jemandem in die Wartestelle setzen


to put somebody on hold
(to make sb wait on the phone)


freie Stelle / Platz


a vacancy
(available Job / place)


Daten aufrufen


to bring up Details
(to find Information on a computer)


Fokusgruppe


a focus group
(a group of people that are paid to give opinions on products for market Research)


vollzeitbeschäftigt


full-time

(to work 100% of a Job)


auf jemanden zielen


to aim at
(to intend that a person or group notices something)


jemanden ansprechen


to appeal to
(to be attractive and of interest)


Firmen Ruf


company's reputation


Nischenprodukt


a niche product
(product for a small market)


Marktlücke


a gap in the market
(opportunity to sell a new product which isnt't being sold already)


Einführung von Neuerungen


Innovation (new idea)


Umsatz


the turnover
(total income from sales of products, services or sales)


freisetzen / entlassen


to make redundant (to take someone's Job away)


gründen


to found
(to start a new Company)


Logo


a logo
(design which represents a product or company)


Gemeinkosten


overheads


Produktdarbietung im Laden


point-of-sales display
(where products are put in a shop which advertises them to customers)


anhängen


to attach


unternehmerisches Talent


entrepreneurial skills
(abilities connected to starting a new business)


potenzieller Arbeitgeber

proepective employer

(a person or Company that will perhaps employ you in the future)




Broschüre


a brochure
(magazine giving Information)


der Lieferant


a supplier
(a company that provides a product or materials)


besser verkaufen als etwas


to outsell
(to sell more than other products)


anfragen


to enquire

(formal for the verb ask)


viel


a great deal of
(a lot)


Probe


a sample
(example which Shows what something is like)


Postbrief


snail mail (letters sent by post)


Kundenstamm


customer base
(regular customers)


massgeschneidert


customised
(made specially to suit customer (tailor-made/
purpose built)


Cash-Flow


cash flow
(the amount of money moving through a business)


Ausführung



to carry out
(to do or complete sth)


Beziehungen


contacts
(people that can give you information/introductions which will help you)


rasant steigen


to soar
(to rise very fast)


(neue) Produktelinie


a (new) line
(a (new) type of product)


aktualisieren


to update
(to add new Information)


Marktanteil


the market share
(the % of the market in comparison with competitors)


von vorne wieder anfangen


to start from scratch
(to start again)


beantragen


to apply for


auf dem Markt


on the market
(for sale)


funktionell


functional
(practical)


mit jemandem konkurrieren


to compete
(to try to get something for yourself and stop others getting it)


teilzeit


part-time (to work only some of the hours of a Job)


Mundpropaganda


word of mouth
(people telling each other how good a product is)


Niche Marketing


niche marketing
(selling to only a small market)


kaufen


to purchase
(to buy)


der Konkurrent


a competitor
(a person, product oder company trying to make bigger sales)


Lebenslauf


CV

(short for Curriculum Vitae - summary of work experience)


Einzelhandel


retail
(selling goods in samll amounts to customers in Shops)


Zielgruppe


target market
(person or group at whom something is directed)


kaputtgehen/versagen


to break down
(if a system, relationship or machine no longer works)


Aufgabe


a task
(a job to do)


Lieferkette


supply chain
(the network of companies that bring goods from manufacture through wholesale)


Verbraucher


a consumer
(a person that buys things or uses services)


geschickte Lösung


a clever solution
(a good way to overcome a problem)


Anfangsschwierigkeiten


to have teething problems
(problems at the biginning) 


die Plakatwerbung


billboard advertising
(a large board where Posters are put to advertise on)


Markenentwicklung


Branding
(giving a company or product a design or symbol in order to give it an identity)


exklusiv


upmarket
(expensive high quality goods)


Nachteil

a drawback
(a disadvantage)





Daten aufrufen


to get it up on the Screen
(to find details on the computer)


ausmachen


account for (to form the total of sth)


die Genehmigung


approval


zusätzliche Vorteil wäre...


a perk (extra wich is not part of your salary)


Gewinnspanne


profit margin
(the % difference between income and sales)


potentieller Kunde


prospective customer
(future customer)


Zufriedenheit mit der Arbeit


job satisfaction (feeling of happiness in your Job)


aus etwas bestehen


to consist of
(something that is formed from something)


Kundenbedürfnisse


customer needs
(what the costumer actually wants)


sehr wichtig / entscheidend


critical
(very important (crucial/ essential / vital)


verlangen / berechnen



to charge
(to ask for Money for a service)

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